Atelier Rose
Boosted online sales by 87% with TikTok.
Fashion
The Challenge
Atelier Rose, an independent fashion label, relied almost entirely on Instagram and word of mouth. Sales had plateaued, their audience was aging, and they had no presence on the platforms where younger shoppers were discovering new brands.
Our Approach
We launched Atelier Rose on TikTok with a creator-led strategy: styling videos, behind-the-scenes looks at the design process, and collaborations with micro-influencers. Every video linked directly to shoppable products, and top performers were turned into Spark Ads.
The Results
TikTok quickly became the brand's fastest-growing sales channel. Online revenue rose sharply, a new generation of customers discovered the label, and several products sold out within days of being featured in videos.
87%
Increase in online sales
1.9M
TikTok views
4.1×
Return on ad spend
