Lumen
Generated 2,300+ qualified leads from LinkedIn.
SaaS
The Challenge
Lumen, a B2B software company, was spending heavily on search ads while their LinkedIn presence was almost silent. Their sales team needed a steady flow of qualified leads, but social media wasn't contributing anything measurable to the pipeline.
Our Approach
We built a thought-leadership strategy around Lumen's founders and product experts, publishing insight-driven posts, short explainer videos, and customer stories. Alongside organic content, we ran targeted LinkedIn lead-generation campaigns aimed at decision-makers in their ideal industries.
The Results
LinkedIn turned into Lumen's most cost-effective lead source. The company attracted thousands of qualified leads, shortened its sales cycle, and built a reputation as a trusted voice in its industry.
2,300+
Qualified leads
-38%
Lower cost per lead
5×
More LinkedIn engagement
