Pulse Fitness
Grew Instagram followers by 142% in 6 months.
Fitness
The Challenge
Pulse Fitness was a fast-growing gym chain competing against big national brands with huge marketing budgets. Their Instagram felt generic, membership sign-ups from social were flat, and they struggled to show what made their community different.
Our Approach
We shifted the focus to real members and real results. Our team produced weekly Reels featuring trainers, member transformations, and quick workout tips, and ran local ad campaigns targeting people within a short drive of each location.
The Results
Pulse Fitness became one of the most engaged fitness accounts in their region. Follower growth more than doubled, Reels regularly reached audiences far beyond existing members, and social media became their top source of trial membership sign-ups.
142%
Follower growth
5.2M
Reel views
2.8×
More trial sign-ups
